OVERVIEW

Introducing
Search Engine Optimization (SEO)

Search engine optimization, abbreviated to SEO, is the process of growing the quality AND quantity of a websites traffic by increasing the visibility of a website. It can also increase the number of users to a web page from a search engine.

SEO also refers to the improvement of unpaid results and excludes the direct traffic and the purchase of paid placement. SEO is mainly for improving your placement in the search engines such as Google, Bing, Yahoo and more.

What are the different types of SEO?

1

Technical SEO

This is the first stage in the process and this is all about configuring the website to make the job of the search engine crawlers easier. Once this is dealt with, then it shouldn’t need to be touched again.

2

On-site SEO

This is the second stage and primarily has to do with the content and other similar elements on the web page. The crawlers need to understand the meaning and context of your content.

3

Off-site SEO

This is the third stage and solely relies on improving your websites overall ranking position by using a wide variety of techniques.

Users always trust search engines and the top results in their searches.

Users always trust search engines and the top results in their searches.

Good search engine optimization is important for a smooth running of a website, especially a big one.

Here are some important reasons as to why SEO is vital

– SEO FUN FACT #1 –

Did you Know?

56% of local businesses haven’t claimed their Google My Business listing.

SEO doesn’t just include search engines, but also good SEO practices to improve the overall user experience.

SEO is good for the overall social promotion of your website.

When worked out, a good SEO can put you ahead of the competition.

– SEO FUN FACT #2 –

Did you Know?

75% of users never scroll past the 1st page of search results.

What can we do to help you?

We make sure that we can get your website as high as possible in the search rankings by following all the required steps ranging from meta title and descriptions to ensure that all images have alt tags.

You may not know what we are referring to, but that’s because it’s our jobs to know what we’re doing to improve your SEO and let you just sit back and watch your website rise up the rankings to reach the top! This won’t happen overnight however, it’ll take time and hard work, but we’ll make sure that we get you there in the end!

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