Boost to the top of search engines!
Search engines love fresh and brand-new content and blogging is one of the best ways to ensure that your website is constantly being updated. Blogs are always visible on search engines such as Google, Bing, Yahoo and more.
Customer engagement is important for online marketing and branding. Blogging provides the opportunity for you to connect with your existing and potential customers in a more conversational and open way.
Establish your business as an industry leader!
Big or small, blogging is a good way to build trust and establish your dominance in your industry. Providing valuable and expert information will prove that you have the required knowledge for them to trust you.
Connecting to new people!
Brand awareness is important when marketing and blog posting as it will allow you to show a more personal side to your business. Blogging will show your customers the corporate standards, character, vision, and the overall personality of the business.
One of the benefits of blogging is that you can give the customer or user the opportunity for them to share it online with their friends and family. This is often done by adding the function to share on to a wide variety of social media channels from the click of a button.