A Personal Experience in a Stubbornly Impersonal Industry

I took an interview with AI Magazine about how we work with all types of business models, from small business, charities to communities. Giving an account of how a dynamic firm such as us creates a personal experience in a stubbornly impersonal industry.

Can you enlighten us further about the work of the company?

We like to operate transparently & ensure we are accountable for the service we provide. So as like any business grows, or their needs change we are constantly trying to develop to better suit their requirements. For us, continually improving and striving for the best for our customer is a way of life. Together, alongside our customers, we are always evolving.

Keeping on top of design & brand image is vital to success because technology and the design industry are always changing.

To what extent do you think that a website is central to brand identity, a firm’s reputation and how customers perceive businesses around the world?

A website is now the most essential tool for every business around the world because it is basically the key to the growth of everyone. The statistics speak for themselves, with more searches now taking place on mobile & tablet devices. Smart devices has given us all new opportunities which allow us to communicate, keep in touch with friends & family, as well as advertising businesses.

With the rise of tablets and mobile browsing, to what extent are companies now more than ever needing to update their websites, to prevent losing out on potential customers?

I always strongly advise that any business small or large that joins us as the most up to date mobile & tablet responsive website, because of the decline in retail high streets and hard copy telephone directories. It is therefore very important to always have your company available to all types of users, including mobile & tablet devices. 80% of searches are now done via a mobile or tablet devices so businesses could be losing out on that market.

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